Ihkwezi mHealth: MobileTech for HIV/AIDS in South Africa/Mobile Alliance for Maternal Action (MAMA)

Ikhwezi MAMA is a three-year, information, communication, and technology (ICT) program uses mobile technology to support the SAG’s response to HIV/AIDS, specifically the health priorities of the DOH and SANAC. The program aims to implement, on a national scale, mobile health (mHealth) technologies to make a significant impact on HIV prevention, testing, and treatment as well as on general health systems strengthening. Only mHealth applications proven effective will be taken to scale (i.e. transitioned to the DOH for implementation). Evaluations will assess the appropriateness, impact, and cost-efficiencies of this approach. MAMA (Mobile Alliance for Maternal Action) South Africa, a partnership between Wits Reproductive Health Institute (WRHI), Cell-Life, and Praekelt Foundation and largely funded by Johnson and Johnson, seeks to harness the power of mobile technology to deliver vital health information to new and expectant mothers. With guidance and input from SAG, the partners hope to create a locally-owned service that will be scaled-up nationally over the next three years. MAMA South Africa, will monitor and evaluate health outcomes produced through the use of five different communications channels by the expected 500,000 HIV-positive and negative women using MAMA South Africa. Advertising has already been donated by Mxit, a South African mobile social networking site, to publicize the HIV counseling via its Red HIV info service.
Implementing Partner 
Wits Reproductive Health and HIV Institute
Total Lifetime Investment 
$ 6,063,495.00
USG Investment 
$ 1,000,000.00
Non-USG Investment 
$ 5,063,495.00
Activity Sector 
Start Year 
End Year